Generations On The Move was founded by a group of the first generation descendants of a Mexican-American family, Rodriguez-Cardenas. They formed the foundation with the sole intent of assisting other families to achieve the “American Dream”. 

Members of the Rodriguez-Cardenas family began their migration to California as early as the 1920’s and placed the highest priority on respect for education, a strong work ethic, and commitment to community service.


Generations On The Move is passionate about providing financial assistance to ambitious college-bound students whose drive to succeed for themselves and the community is hindered by economic challenges beyond their control.

Beginning in San Diego in 2010, Generations on the Move has been able to assist a growing number of students each year.  In 2017, GOTM expanded their outreach to Los Angeles.



In the spring of 2011, Generations On The Move awarded its first scholarship to a high school graduate on her way to University of California, Riverside. 

Since its inception in 2010, Generations On The Move has been driven to find and help jumpstart the college pursuit of future change makers facing economic barriers.


Each year, building on the past, GOTM has been able to increase its financial award and/or increase the number of awardees.